Website Experience
A digital entry point introducing the concept, visual identity and cultural narrative of the project.
03 / IDENTIDAD.COVR · WEB · CULTURE
CULTURAL DIGITAL EXPERIENCE
IDENTIDAD.CO
Colombian culture through immersive media.
A web and VR concept exploring Colombian identity through coffee, territory and digital storytelling.
ENTER THE EXPERIENCE↓WEB EXPERIENCE · VR STORYTELLING · CULTURAL IDENTITY
CULTURAL IDENTITYCOLOMBIA · COFFEE · MEDIA
MediumWeb + VR
FocusImmersive Storytelling
ConnectorColombian Coffee
ObjectiveCulture → Experience
01Website Experience
A digital entry point into the cultural story.
A website that introduces the concept, the visual identity and the immersive direction of the project.
The web experience works as the first layer of the project. It frames the cultural context, communicates the design intention and guides users toward the immersive pieces created around coffee, identity and Colombian storytelling.
UX / UIWEBSTORYTELLINGCULTURE
Hover to explore · Click a card to expand
02What was created
Interactive Card Series
A set of immersive visual cards designed to communicate key moments of the coffee journey in a bilingual and experiential format.
Immersive Visual Assets
3D-inspired scenes, symbolic compositions and visual storytelling pieces connecting coffee, place and identity.
Research Infographic
A large-format infographic summarizing the project framework, goals, cultural context and immersive direction.
03Research Infographic
Scrollable Preview
A large-format infographic contained inside a compact frame.
Instead of opening the infographic at full length, this section keeps it inside a controlled viewport so users can scroll through it without the page becoming excessively long.
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